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Terms of Service

Effective date: 24 July 2026

Last updated: 24 July 2026

1. Introduction

These Terms of Service ("Terms") govern your access to and use of WholeLiv, including our mobile application, website, APIs, subscription features, artificial intelligence features, and related services.

WholeLiv is operated by Nouri Life LTD, a company registered in England. In these Terms, "we", "us", and "our" mean Nouri Life LTD.

By creating an account, downloading the app, starting a subscription, or otherwise using WholeLiv, you agree to these Terms and to our Privacy Policy, which explains how we collect, use, and protect personal information. If you do not agree to these Terms, you must not use WholeLiv.

If you use WholeLiv on behalf of another person or organisation, you confirm that you have authority to accept these Terms on their behalf.


2. Definitions

In these Terms:


3. Eligibility

You must be at least 13 years old to use WholeLiv.

If you are under 18, you may use WholeLiv only with the permission and supervision of a parent or legal guardian where required by law. By using WholeLiv, you confirm that you meet these eligibility requirements.

WholeLiv is not intended for children under 13. If we learn that an account has been created by a child under 13, we may delete the account and associated information in accordance with our Privacy Policy.


4. Your Account

You may need to create an account to use certain features of WholeLiv. You agree to:

You are responsible for activity that occurs through your account, except where caused by our failure to use reasonable care or where the law provides otherwise.

We may require you to verify your identity or account ownership before we provide support, restore access, delete an account, or respond to certain requests.


5. The WholeLiv Service

WholeLiv is a nutrition and wellness application designed to help you log meals, understand ingredients, track nutrition patterns, and receive personalised insights.

Depending on your account, device, location, subscription status, and the features available at the time, the Services may include:

We may add, remove, suspend, limit, replace, or change features from time to time. We will take reasonable care not to materially reduce paid features during a paid subscription period without good reason, but we do not guarantee that any particular feature will always be available.

WholeLiv may depend on third-party platforms and services, including app stores, cloud providers, artificial intelligence providers, authentication providers, and subscription management providers. Availability and performance may be affected by those third parties.


6. Subscriptions and Payments

6.1 Bloom

WholeLiv may offer a paid subscription tier called Bloom. Bloom may provide access to additional, enhanced, or higher-usage features compared with the free version.

The subscription options, prices, billing periods, trial availability, and included features will be shown to you before purchase in the app or in the Apple App Store purchase flow.

6.2 Apple App Store billing

If you purchase Bloom through the Apple App Store, your purchase is processed by Apple using your Apple ID and Apple payment method. Apple's terms and policies apply to the payment transaction.

We do not receive or store your full payment card details.

6.3 Auto-renewal

Subscriptions purchased through the Apple App Store automatically renew unless you cancel them before renewal.

Your Apple ID account will be charged for renewal within the period specified by Apple before the end of the current subscription period, unless auto-renewal is turned off.

6.4 Cancelling your subscription

You must cancel your subscription through your Apple account settings. Deleting the WholeLiv app or deleting your WholeLiv account does not automatically cancel your Apple App Store subscription.

To manage or cancel an Apple subscription, go to:

Settings > [your name] > Subscriptions on your Apple device.

Apple generally requires cancellation at least 24 hours before the end of the current subscription period to avoid renewal. If you cancel after that point, your subscription may renew for the next period.

6.5 Refunds

Refund requests for purchases made through the Apple App Store are handled by Apple in accordance with Apple's refund policies. We cannot guarantee that Apple will grant a refund.

You may request a refund from Apple through Apple's usual refund process. If you contact us about a billing issue, we may provide support information, but we may not be able to issue refunds directly for Apple App Store transactions.

6.6 Free trials and promotional offers

We may offer free trials, promotional codes, referral offers, or discounted subscriptions. Eligibility, duration, and conditions may vary and may be determined by Apple or WholeLiv.

Unless otherwise stated, a free trial may automatically convert into a paid subscription at the end of the trial period unless you cancel before the trial ends. You should review the purchase screen carefully before starting a trial or promotional offer.

We may modify, withdraw, or limit promotions where reasonably necessary, including to prevent abuse, comply with law, or correct errors.

6.7 Price changes

Subscription prices may change from time to time. Where required, Apple or WholeLiv will notify you of price changes before they take effect.

If Apple requires your consent to a price increase, your subscription may not continue unless you accept the new price. If you do not accept a price change, your subscription may end at the end of the current billing period.

6.8 Subscription access

Subscription access may not update immediately after purchase, cancellation, refund, chargeback, device change, account change, or restore-purchase action. We will take reasonable steps to restore access where possible, but it may depend on Apple.


7. User Content

7.1 Your ownership

You retain ownership of your User Content. These Terms do not transfer ownership of your User Content to WholeLiv.

7.2 Licence to WholeLiv

You grant WholeLiv a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, process, analyse, transmit, display, modify, and create derived technical outputs from your User Content solely as needed to:

This licence ends when your User Content is deleted from our active systems, except to the extent that:

7.3 Your responsibility for User Content

You are responsible for your User Content and for ensuring that you have the right to submit it to WholeLiv.

You must not upload, submit, or transmit User Content that:

7.4 Moderation

We may review, reject, remove, restrict, or disable access to User Content where we reasonably believe it violates these Terms, creates legal or safety risk, may harm users or third parties, or may interfere with the Services.

We may use automated tools, including AI-based moderation, to help detect unsafe or prohibited content. We are not obliged to monitor all User Content and do not guarantee that prohibited content will be detected or removed.


8. AI Features Disclaimer

WholeLiv uses artificial intelligence to support features such as meal photo analysis, text-based meal analysis, voice transcription, ingredient extraction, nutrition insights, generated summaries, and chat responses.

You acknowledge and agree that:

You are responsible for decisions you make based on AI outputs. To the maximum extent permitted by law, WholeLiv is not responsible for loss, harm, or decisions arising from your reliance on AI-generated estimates, suggestions, summaries, or chat responses, except where caused by our failure to use reasonable care or where liability cannot lawfully be excluded.

WholeLiv does not guarantee that AI features will always be available, accurate, uninterrupted, or error-free.


9. Non-Medical Disclaimer

WholeLiv is designed for general nutrition, wellness, and lifestyle support. WholeLiv is not a medical device and is not intended to diagnose, treat, cure, prevent, or monitor any disease, medical condition, allergy, eating disorder, or health condition.

The Services do not provide medical, clinical, dietary, nutritional therapy, allergy, mental health, or other professional healthcare advice. Any information provided through WholeLiv is general information only and should not be treated as a substitute for advice from a doctor, dietitian, nutritionist, pharmacist, therapist, or other qualified professional.

You should consult an appropriately qualified professional before making decisions about:

If you have a medical emergency or urgent health concern, contact emergency services or a qualified healthcare professional immediately.

All allergen, ingredient, food safety, and nutrition information in WholeLiv is estimated and may be incomplete or wrong. Food ingredients, recipes, brands, manufacturing processes, and restaurant practices can change. You must check product labels, restaurant information, and professional advice where relevant.

To the maximum extent permitted by law, WholeLiv is not liable for health outcomes, allergic reactions, dietary decisions, nutritional deficiencies, overconsumption, underconsumption, or other consequences arising from reliance on the Services, except where caused by our failure to use reasonable care or where liability cannot lawfully be excluded.


10. Intellectual Property

WholeLiv and its licensors own all rights, title, and interest in and to the Services, including software, design, interfaces, branding, databases, algorithms, workflows, text, graphics, logos, trademarks, service marks, and other Content, except for your User Content.

Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to use the Services for your own personal, non-commercial wellness and nutrition purposes.

You must not:

If you provide feedback, suggestions, ideas, or feature requests, you grant us a worldwide, perpetual, irrevocable, royalty-free licence to use them without restriction or compensation to you, provided that we do not use your personal information except as described in our Privacy Policy.


11. Prohibited Uses

You must not use the Services to:

We may investigate suspected misuse and may suspend or terminate access where reasonably necessary.


12. Account Termination

12.1 Termination by you

You may stop using WholeLiv at any time. You may delete your account in the app where available or by contacting us.

If you have an active Apple App Store subscription, you must cancel it through your Apple account settings. Account deletion or app uninstallation does not automatically cancel your subscription.

12.2 Termination or suspension by us

We may suspend, restrict, or terminate your access to the Services if we reasonably believe that:

Where reasonable and lawful, we will provide notice or an opportunity to resolve the issue. However, we may act immediately where necessary to protect users, the Services, or legal compliance.

12.3 Effect of termination

When your account is terminated or deleted, your right to use the Services ends. We may delete or anonymise your data in accordance with our Privacy Policy.

Termination does not affect:


13. Disclaimers

The Services are provided on an "as is" and "as available" basis.

To the maximum extent permitted by law, we do not guarantee that:

Nothing in these Terms excludes or limits any warranty, condition, right, or remedy that cannot be excluded or limited under applicable law, including your statutory rights as a consumer.


14. Limitation of Liability

Nothing in these Terms excludes or limits liability for:

If you are a consumer, we are responsible for losses you suffer that are a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. Loss is foreseeable if it is obvious that it will happen or if, at the time you accepted these Terms, both you and we knew it might happen.

We are not responsible for business losses. If you use the Services for any commercial, business, or resale purpose, we will not be liable for loss of profit, loss of business, business interruption, loss of business opportunity, loss of goodwill, or similar business loss.

To the maximum extent permitted by law, we are not liable for:

Subject to the exclusions and consumer protections above, our total aggregate liability to you arising out of or relating to the Services or these Terms will not exceed the greater of:


15. Indemnification

If you are using the Services as a consumer, this section applies only to the extent permitted by applicable law.

You agree to indemnify and hold harmless Nouri Life LTD, its directors, officers, employees, contractors, and service providers from and against claims, losses, liabilities, damages, costs, and expenses, including reasonable legal fees, arising from:

You are not required to indemnify us to the extent that a claim arises from our own breach of these Terms, negligence, wilful misconduct, or failure to comply with applicable law.


16. Governing Law and Disputes

These Terms are governed by the laws of England and Wales.

Before starting formal legal proceedings, you and WholeLiv agree to try to resolve disputes informally where reasonable. You can contact us at legal@nouri.app or support@nourilife.app with details of the issue. We will try to respond within a reasonable time.

Subject to any mandatory consumer protection rights, the courts of England and Wales will have exclusive jurisdiction over disputes arising out of or relating to these Terms or the Services.

If you are a consumer resident in Scotland, Northern Ireland, the European Union, or another jurisdiction with mandatory consumer protection laws, you may also have the right to bring proceedings in your local courts or rely on local mandatory laws. Nothing in these Terms limits those rights.


17. General Provisions

17.1 Entire agreement

These Terms, together with our Privacy Policy and any subscription terms shown at purchase, form the entire agreement between you and WholeLiv regarding the Services.

17.2 Severability

If any part of these Terms is found to be unlawful, invalid, or unenforceable, the remaining parts will continue in effect. The unlawful, invalid, or unenforceable part will be interpreted as closely as possible to its original purpose in a lawful and enforceable way.

17.3 Waiver

If we do not enforce a provision of these Terms immediately, this does not mean that we waive our right to enforce it later.

17.4 Assignment

You may not transfer or assign your rights or obligations under these Terms without our written permission.

We may transfer or assign our rights and obligations under these Terms to another organisation, including in connection with a merger, acquisition, reorganisation, sale of assets, or by operation of law. If you are a consumer, we will ensure that any transfer does not reduce your rights under these Terms.

17.5 Force majeure

We are not responsible for delay or failure to perform caused by events outside our reasonable control, including internet or telecommunications failures, cloud provider outages, app store outages, labour disputes, cyberattacks, war, terrorism, civil unrest, natural disasters, epidemics, pandemics, changes in law, or government action.

17.6 No third-party rights

Except where required by applicable law or app store terms, no person other than you and WholeLiv has the right to enforce these Terms.

17.7 App store terms

If you download or use WholeLiv through the Apple App Store, your use of the app is also subject to Apple's applicable terms, rules, and policies. If there is a conflict between these Terms and Apple's terms regarding your use of the Apple App Store or Apple billing, Apple's terms will apply to that conflict.

Apple is not responsible for providing support or maintenance for WholeLiv, except as required by applicable law. Apple and its subsidiaries are third-party beneficiaries of these Terms to the extent required by Apple's App Store terms and may enforce these Terms against you in that capacity.

17.8 Privacy Policy

Our Privacy Policy explains how we collect, use, store, share, and protect personal information. By using WholeLiv, you acknowledge that your personal information will be handled as described in our Privacy Policy.


18. Changes to These Terms

We may update these Terms from time to time.

If we make material changes, we will provide at least 30 days' notice where reasonably practicable, such as through the app, by email, or by another appropriate method. The updated Terms will state their effective date.

If you continue using the Services after updated Terms take effect, you will be treated as having accepted the updated Terms, where permitted by law. If you do not agree to the updated Terms, you must stop using the Services and, if applicable, cancel your subscription through your Apple account settings.

Changes required by law, security, safety, app store rules, or urgent operational reasons may take effect sooner.


19. Contact

If you have questions about these Terms or the Services, please contact us:

Nouri Life LTD
Registered in England

Legal matters: legal@nouri.app
General support: support@nourilife.app
Privacy enquiries: privacy@nouri.app